April 22, 2013

Detox Diaries: The Rise of the Cold Pressed Juice


We have LA to thank for a lot of trends (blow dry bars, food trucks, self serve gourmet frozen yogurt) with the most recent one being cold pressed juice. If this trend hasn’t hit your city yet, it will. For the last few years LA has seen gourmet juice shops pop up around the city at a dizzying speed, probably helped in part by the myriad celebrity fans that many stores have; Rosie Huntington-Whiteley (who regularly Instagram’s her green juices), Nicole Richie, Zooey Deschanel and Jennifer Garner are just a few of the celebrities who swear by and are often spotted with cold pressed juice.

These shops specialize in (usually organic) fruit and vegetable juice made with the method of pressing the fruit or vegetable to collect the juice rather than the traditional method. We turned to Pressed Juicery, one of the original juice shops in LA, to find out why exactly pressed juice is better for us than regular old Tropicana. Pressed co-founder Carly Obrien explained that “by extracting juice straight from the pulp, the hydraulic press minimizes the changes that juices undergo during typical juicing processes (such as oxidization), and releases essential vitamins and minerals into each beverage that you don’t get from a normal centrifugal juicer.” Sounds very scientific, but makes sense doesn’t it?

The growing popularity of these juices doesn’t seem to be slowing down anytime soon. The owners of Juice Crafters, another popular juice store, believe that cold pressed juice is here to stay “because people are becoming more aware of health and leading a healthier lifestyle,” adding that “drinking cold pressed juice has become a lifestyle.”

However, it is not a lifestyle that comes cheap. A ‘Greens 1’ at Pressed Juicery (kale, spinach, romaine, parsley, cucumber, celery, apple, lemon) costs $6.50 with a honeydew, cilantro and lime drink at Moon Juice ringing in at $9.00.

While investing in our health is obviously of utmost importance, if there’s not a store near you (yet) or you can’t quite justify spending that much money on a juice, here are a few options for creating a healthy drink at home.

Juice Crafters suggests making a drink which contains almonds milk, banana, kale and romaine “because it tastes great and contains a bunch of nutrients that the body needs. It’s also an easy recipe and all of the ingredients needed are very common to find at any local grocery store”.

Pressed Juicery’s tip is to start with celery as a base because it is “a nutritional powerhouse. It’s loaded with potassium, folic acid, magnesium, calcium, iron, phosphorus and essential amino acids.” To the celery Pressed suggests adding 1 bunch of celery, 4-5 kale leaves (preferably lacinato), 1 green apple, one handful of flat parsley leaves, 1 lime, 1 lemon, and 1 inch of fresh ginger.

Happy juicing!


Ed’s note: To see how Canadian author, Rebecca Eckler fared on a 5 day juice cleanse, click here.